Certified Tourism Ambassador (Lansing, MI)

Professional Certification

International Business Training Association (IBTA)

May 2024

About the Organization

The International Business Training Association (IBTA) was founded in 2003 to establish and maintain the global standard for essential business skills. The Certified Business Professional (CBP) certification provides an international benchmark in the form of a globally recognized business credential that assures employers of a level of excellence and reliability. IBTA employs subject matter experts (SMEs) to ensure the objectives covered in the program remain current and applicable. The CBP program equips professionals with the skills and certification required to meet and surpass international business standards.

Highlighted Skills

Accomplishments 

  • Completed training and certification program focused on enhancing visitor experiences and promoting Lansing as a tourism destination.
  • Gained in-depth knowledge of local attractions, history, and community resources.

What is the Certified Tourism Ambassador (CTA) program? 

The Certified Tourism Ambassador (CTA) program is an international certification program that has been available in our community for 13 years. The program aims to increase tourism by training and inspiring residents in front-line hospitality and tourism-related positions, such as hotel, local attractions, and restaurant employees. The goal is to equip them with a more in-depth knowledge of the area’s many assets so they can work together to turn every visitor encounter into a positive and memorable experience. 

Lansing is among the five cities in Michigan which provide a CTA program. Although the program mainly targets the hospitality community, any interested resident of Greater Lansing can enroll. According to the website, becoming a CTA offers numerous benefits, such as a meaningful credential, building valuable skills, opportunities for career advancement, networking opportunities, regular advice and updates, and other rewards and incentives. The program curriculum, which costs $20 per person, is delivered through reading assignments and a half-day in-class session which is held at the Choose Lansing offices and accompanied by an open-book exam. After completing the program, participants will have acquired comprehensive education and a nationally recognized certification designation to add to their resume. 

Want to know more about becoming a CTA? 

To learn more about this national program located right here in Lansing and the benefits it can offer to you, visit the Benefits to CTAs page on the CTA Network website.

To access a class schedule and additional information, visit the CTA Program page on the Choose Lansing website.

To learn more about the Kristina Kauffman Scholarship Fund, visit the scholarship application page on the Choose Lansing website.

Associated Skills

  • Attention to Detail
  • Communications
  • Cultural Sensitivity
  • Customer Service
  • Event Coordination
  • Hospitality and Tourism
  • Local Area Knowledge (Greater Lansing area)
  • Networking
  • Problem-Solving
  • Sales and Promotion
  • Teamwork
  • Visitor Engagement
Desiree' M. Slaughter

Desiree' M. Slaughter

Creative Professional, Solopreneur, Digital Creator

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