About the Program
In a collaborative effort between the ANA Educational Foundation (AEF) and SeeHer, SeeHer Education brings together top professors and practitioners who are leading efforts to eliminate gender bias in marketing and advertising from the outset.
The core objectives of SeeHer Education are threefold:
- Eliminate Gender Bias: equip the next generation of marketers with the tools to eliminate gender bias from the outset, creating a talent pipeline for the industry that champions a gender-equity mindset.
- Promote Accurate and Fair Representation: demonstrate how to increase accurate and fair portrayals of women and girls in marketing, advertising, media, and entertainment.
- Deliver a First-in-Class Credential: offer a professional credential that blends academic theories with best industry practices.
What is involved in the certificate program?
The SeeHer Education Certificate Program is a comprehensive 8-hour online certificate program. It represents the culmination of an extensive effort, building on peer-reviewed research and the collaborative scholarly efforts of an advisory board of academic experts from leading universities in the United States and Canada. It utilizes SeeHer member case studies, resources, and interviews with leading marketers, offering practical examples and industry perspectives. The eight online courses can be used in part or in its entirety to earn the full certificate.
Courses
- Welcome to the SeeHer Education Certificate Program
- Course 1: Historical Perspectives on Gender and Advertising
- Course 2: Analytics and Measurement
- Course 3: Social and Cultural Change
- Course 4: Identities and Intersectionality
- Course 5: Business of Diversity
- Course 6: Leadership in Ethical Decision-Making
- Course 7: Inspiring Social Change
- Course 8: Career Guide
- Conclusion
Credentials:
