Social Listening with Hootsuite 2025

Professional Certification

Hootsuite

June 2025

About the Organization

Hootsuite is a leading social media management platform that centralizes managing multiple social accounts (Facebook, Instagram, X, LinkedIn, etc.) in one dashboard, allowing businesses to schedule posts, engage with audiences, monitor mentions, analyze performance, and run campaigns more efficiently. It offers tools for content creation (with AI help), team collaboration, social listening, advertising, and customer service, making it easier to maintain consistent presence, prove ROI, and turn social data into actionable business impact for brands of all sizes.


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Highlighted Skills

Communications, Community Building, Content Marketing, Digital Marketing, Hootsuite, Marketing, Marketing Analytics, Marketing Campaign Development, Social Listening, Social Media Analytics, Social Media Marketing, Social Media Strategy

About the Program

This online self-paced course is designed to help marketing professionals, social media managers, and business owners harness the power of social listening using Hootsuite’s new listening feature powered by Talkwalker. The course will cover the basics of social listening, how to set up and use the Hootsuite listening feature, and how to interpret and act on the insights gathered.

What you’ll learn:

  • What social listening is.
  • The importance of social listening in digital marketing.
  • How to navigate the Hootsuite listening feature.

Credentials:

Desiree' M. Slaughter

Desiree' M. Slaughter

Creative Professional, Solopreneur, Digital Creator

My online portfolio highlights the skills and experiences that I have gained throughout my academic and professional career. Browse around to learn more!

Want to learn more about me? Read my bio, check out my portfolio to see my work, view my skills and background on my resume, subscribe to my email list, or connect with me on your favorite social networks.

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